{"id":2420,"date":"2026-10-27T22:46:10","date_gmt":"2026-10-27T22:46:10","guid":{"rendered":"https:\/\/liveinsurance2020.com\/ventas-que-permanecen-presentacion-alleanza-tmp\/"},"modified":"2026-10-28T04:08:11","modified_gmt":"2026-10-28T04:08:11","slug":"ventas-que-permanecen-presentacion-alleanza","status":"publish","type":"post","link":"https:\/\/liveinsurance2020.com\/en\/ventas-que-permanecen-presentacion-alleanza\/","title":{"rendered":"Ventas que permanecen: la idea que orden\u00f3 la presentaci\u00f3n de negocio"},"content":{"rendered":"
\n

La presentaci\u00f3n de negocio que Alleanza Insurance Corp llev\u00f3 a la oficina dej\u00f3 una frase en la pared que vale m\u00e1s que cualquier gr\u00e1fico.<\/p>\n

\u00abNo vamos a perseguir solamente m\u00e1s ventas. Vamos a construir ventas que merezcan permanecer.\u00bb<\/strong> Esa fue la idea que abri\u00f3 la presentaci\u00f3n de negocio de Alleanza Insurance Corp en nuestra oficina, frente a un grupo de agentes que tom\u00f3 notas y grab\u00f3 la pantalla.<\/p>\n

Una presentaci\u00f3n de negocio no es un anuncio<\/h2>\n

En el oficio se le llama presentaci\u00f3n de negocio al espacio donde una aseguradora o un aliado explica hacia d\u00f3nde va, qu\u00e9 productos mueve y qu\u00e9 espera de la red que la representa. No es publicidad: es la letra con la que despu\u00e9s se trabaja.<\/p>\n

Para un agente sirve para tres cosas concretas: saber qu\u00e9 puede ofrecer con seguridad, entender qu\u00e9 est\u00e1 cambiando antes de que el cliente lo pregunte y saber a qui\u00e9n recurrir cuando un caso se sale de lo habitual.<\/p>\n

\n
\"Agentes<\/figure>\n
\"Asistentes<\/figure>\n<\/div>\n

Perseguir ventas o construir cartera<\/h2>\n

Perseguir la venta del mes se nota: llamadas apuradas, planes mal explicados y clientes que al a\u00f1o siguiente no renuevan ni contestan. Construir ventas que permanecen es m\u00e1s lento al principio y mucho m\u00e1s rentable despu\u00e9s, porque cada cliente bien atendido vuelve, recomienda y defiende.<\/p>\n

\n

\u00abNo vamos a perseguir solamente m\u00e1s ventas. Vamos a construir ventas que merezcan permanecer.\u00bb<\/p>\n

Alleanza Insurance Corp<\/span><\/div>\n

Por qu\u00e9 nos sentamos a escuchar<\/h2>\n

Un agente no puede recomendar lo que no conoce. Escuchar a las aseguradoras y a los aliados de primera mano \u2014sus prioridades, sus procesos y sus tiempos\u2014 es lo que permite responder sin improvisar cuando el cliente pregunta por una red, una cobertura o un tr\u00e1mite.<\/p>\n

La oficina se mantiene abierta a estas presentaciones<\/strong> porque la informaci\u00f3n de primera mano es la diferencia entre recomendar con criterio y repetir un folleto.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Alleanza Insurance Corp trajo a la oficina una frase que resume el oficio: no se trata de perseguir m\u00e1s ventas, sino de construir ventas que merezcan permanecer.<\/p>","protected":false},"author":1,"featured_media":2395,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos"],"yoast_head":"\nVentas que permanecen: la idea que orden\u00f3 la presentaci\u00f3n de negocio<\/title>\n<meta name=\"description\" content=\"Alleanza Insurance Corp trajo a la oficina una frase que resume el oficio: no se trata de perseguir m\u00e1s ventas, sino de construir ventas que merezcan permanecer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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